“Pantone’s Color of The Year, Viva Magenta 18-750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” - Pantone
Knitting with Magenta
Adding a pop of this energizing crimson hue will draw attention as a bold accent color. Magenta straddles a middle ground between warm and cool, pink and red, so it can harmonize with a wide range of other colors. Used best its vibe is assertive, but not aggressive; a bit audacious, but not ferocious. It’s a decadent mimosa at brunch with your bestie - but just the one.